A special day to celebrate, support, honour and appreciate
independently-owned properties
— What is Independent Accommodation Day? —
Every March 24, Independent Accommodation Day celebrates the millions of
independent and privately owned accommodations across the globe –
including boutique hotels, vacation rentals, inns, Airbnbs, cottages, castles, and campsites.
This officially recognized day shows the world how independent properties like yours –
not generic chain hotels – create the most unique and unforgettable guest stays.
— Who can take part in Independent Accommodation Day? —
Anybody with rooms to sell and a story to tell…
These hospitality providers got involved – and here’s what they had to say…
— How to celebrate? —
There’s no right or wrong way to take part. Whether you go big or keep things simple, Independent Accommodation Day is about celebrating what makes your property
– and your hospitality – stand out.
Make the day memorable for guests
Celebrate with the people who matter most to your business. You can run a limited-time offer to mark the event, leave a handwritten note about it in your rooms, or add a small surprise for guests staying on March 24 – from a local treat to a late check-out.
Share your story online
Use social media or your blog to tell the world what makes your accommodation unique and why you’re proud to be independent. Whether you post a favorite photo of your property, a short video, or a ‘then and now’ moment looking back at your beginnings, don’t forget to use the hashtags #eviivocollective and #happyIADay.
Tag @eviivo so we can see and share how you’re celebrating!
Spotlight your team and partners
Independent hospitality is rarely a solo effort. This day is a great opportunity to thank your team publicly,
highlight the local businesses you work with, or share a behind-the-scenes moment
showing the work that goes into your hospitality.
Spread the word
Display the Independent Accommodation Day badge on your website or social channels by
downloading it > here < , add a short message to your email signature or guest communications that week, or update your homepage with a simple note to mark the day.
Discover more ways to mark the occasion with your free guide to
celebrating Independent Accommodation Day.
— Independent Accommodation Day over the years —
Independent Accommodation Day was first launched in 2018 as part of the renowned
National B&B Week and International Week of the Host.
Since then, show-stopping annual campaigns have shone a spotlight on remarkable properties, generating hundreds of press articles worldwide.
Participating accommodations have enjoyed exposure in top publications, been included in curated collections of the world’s best stays, and reached brand-new audiences.
Forbes
13 March 2024
Cinematic World Tour Celebrates Boutique Hotels And Rental Hosts
This spring, a first-of-its-kind tour is kicking off in Austin, Texas at …
CNBC
22 April 2024
This Ohio cabin was just named one of the top 10 vacation rentals in the world—check it out
Tucked away in the forests of Hocking Hills, Ohio, is a luxury cabin that …
Forbes
17 March 2023
eviivo launches a collection of luxury properties to support the independent accommodation sector
eviivo, a leading travel technology company, has launched a collection of …
Learn more about the day’s history and purpose.
— Printing stories of independent hospitality —
In 2025, Independent Accommodation Day saw the release of two beautifully curated books celebrating the creativity and craft of independent hosts worldwide:
Inspired Stays, Local Flavors:
a collection of the best-loved recipes shared by hosts around the world
Unexpected Details, Indelible Impressions:
a deep dive into the special touches that create that magical je ne sais quoi at independent properties
Together, these books showcase how independent accommodations create unforgettable guest experiences through food, personality, and detail.
100% of the proceeds from every book sale go to
Global Fund for Children via Work for Good.
These books followed the earlier publication of
Great British B&B Breakfasts: Not your average fry-up –
a collection of 40 delicious recipes from independent B&B operators.
